Social Issues We’re Targeting

Intractable Social Problems We’ll Target; This is a Growing Target List

  • Drunk Driving
  • Hunger
  • Child Abuse
  • Assault/Sexual Assault

Each of these social problems has a devastating, if not life-altering, impact on those affected by it. We want to do better; we need to do better.

Our apps are designed to affect a change. Utilization can make that change happen, so in essence, we are inviting users, inviting communities to join us, support our efforts by making full use of our free apps as we work together to make Drunk Driving, Hunger, Child Abuse, and Assault/Sexual Assault history. Our objective is to end these social problems, or at very least minimize them. Change begins now, with each of us. Each of us has an opportunity to be part of the solution.

More about each…

Drunk Driving

  • A person is killed every 48 minutes from a drunk driving crash, leading to 30 deaths per day caused by drunk driving (US) 12 . Every 2 minutes (US) a person is injured in a drunk driving crash caused by a driver impaired by alcohol 13 , a total of about 800 per day (US) 14 , while 30 people die every day, one every 48 minutes, from a drunk driving crash (US) 15 . 2018 had 10,511 drunk driving, motor vehicle crash fatalities (US) 16

Breakdown of 2018 (US) fatalities:

  • 61% or 6,364 were alcohol-impaired drivers;
  • 39% or 2,969 of fatalities were occupants, broken down as:
    • 13% passengers riding with alcohol-impaired driver;
    • 15% were occupants of other vehicles
    • 11% another 1,178 were non-occupants (pedestrians/cyclists/other) 17 .
  • 1,038 children age 14 or younger were among the 2018 fatalities killed in a traffic crash; 22% of these children were killed in a crash involving an alcohol-impaired driver 18 . Similarly, in 2017, 10,874 persons died (US) in a crash by a drunk driver, while approximately one third of that number, or 300,000, were injured 19 . In 2016 (US), 1,233 children between 0-14, died in traffic deaths, 17% or 214 involved a driver impaired by alcohol 20 ”.

It is not just the drunk driver that gets killed or is harmed. It can happen to anyone; we are all at risk.

These deaths did not have to happen, senseless tragedies caused by driving impaired. Two thirds of the population (US), will, at some time in their life, be involved in a crash involving a drunk driver 21 . Drunk driving exposes all, not just drunk drivers, to serious risks of harm, up to and including mortal injury. Again, We are all at risk.

  • There are over 221 million licensed drivers in the US 22 . Adults drink excessively, then drive, approximately 121 million times
    per year, over 300,000 times per day (US) 23 .
  • 29% of all traffic fatalities for 2018 (US) were attributed to an alcohol-impaired driver 24 .

Teens 25 and Young Adults 26 are at Highest Risk of Driving Drunk

Fatal crash statistics (US—2017) found that the highest percentage of drunk drivers ranged from age 21 to 24 (27%), followed by drunk drivers age 25 to 34 (26%), followed by age 35 to 44 (23%) 27 .  approximately 25% of car crashes (US) involving teens involve an underage driver that had been drinking 28 .

The heaviest use of mobile apps is by individuals age 18-24 (73.8%), followed by individuals age 25-34 (74.6%), followed by ages 35-54 (63.5%), followed by age 55 and over (49.9%) 29 , which coincides nicely
with those at greatest risk of being a drunk driver in a fatal crash 30 , making it highly probable that drivers at high-risk of driving drunk use mobile apps, which we expect to include use of Last Call, which will offer them many easily accessible, better options to driving impaired.

Similarly, teens are a high-risk group for driving alcohol impaired 31 , also avid mobile app users 32 . Research reports that 95% of teens (US—2018) have access to a smartphone, almost universal access to a smartphone; 45% admit to being online, “almost constantly” 33 . Reported is that, “Smartphone ownership is nearly universal among teens of different genders, races and ethnicities and socioeconomic backgrounds” 34 , which of course means this at-risk population are avid mobile app users, leading to a high probability they will take advantage of Last Call. Teens grow into adults; their behaviors will shape future generations.

Our immediate objective, therefore, is to promote use of Last Call among these high-risk populations and beyond.

Our overall objective is to END, at very least minimize driving impaired, END the senseless tragedies so characteristic of driving impaired, tragedies that are entirely avoidable, preventable, realizing that we are all at risk.

Costs of Drunk Driving, Human and Financial

The costs of alcohol-related crashes total over $44 billion (US) annually 35 36 .” In addition to these costs, and the devastating human costs, including quality of life costs for both victims and families, drunk driving costs the US $132 billion a year, which includes money spent by federal, state, and local government agencies, also employers as a result of drunk driving 37 . In the case of serious harm or death, these costs rise to approximately $201.1 billion per year 38 . These costs are being subsidized by all Americans, in the form of higher taxes, higher insurance rates 39 . Victims and their families also share the tragic costs of drunk driving, driving impaired 40 . The impact of eliminating, or at very least minimizing drunk driving, could have a tremendous, far reaching impact, in addition to saving the US over $200  billion/year, money which could instead be used to support other causes.

Last Call—a Software solution (app) designed to tackle Drunk Driving

Last Call was designed to address an intractable social problem which poses a threat to society:

  • The average drunk driver has driven drunk 80 times before their first arrest 41 . Approximately one third of those arrested or convicted are repeat offenders. 42 ”
  • In 2016 (US), over 1 million drivers were arrested for driving impaired, under the influence of alcohol or drugs, which accounts for only 1% of the 111 million, self-reported, adult, alcohol- impaired drivers on our roads every year 43 .
  • About one third of all crash fatalities in the US involves a drunk driver with a BAC (blood alcohol concentration) of .08 gdL or higher 44 , while it is illegal to drive in all States.

Features of Last Call

  • FREE—No costs, accessible to all
  • Easy to summon a cab, ride home from Uber or Lyft to avoid driving drunk or for any time you feel impaired to drive; you don’t even need the number, the phone will direct you to the nearest Uber or Lyft in the area you are in. The app makes it almost effortless to call a cab…
  • RideShare GPS navigator feature — a built in GPS navigating system to provide directions to your destination, or alternatively for use in guiding someone to your location. It has the ability to identify your location, show your location on a map, and provide directions to guide others to find your location.
  • Contact List Features
    • Makes it easy to keep in touch with friends, reach drinking buddies you are out with to co-ordinate a meeting place, also to communicate w/Designated Driver
    • My Groups Feature of Contact List—makes it easy to contact all contacts in a group at once. The group can consist of whoever you want it to consist of (ie. friends, drinking buddies, Designated Drivers, family, etc…).
    • Makes it easy to communicate your whereabouts—Can communicate that you need a ride, also identify your location.
    • Designated Driver Alerts—When you need a ride home, you are able to send a mass alert to one or all contacts that you have designated as a Designated Driver on your contact list to summon a ride. Once your need is fulfilled, DDs contacted will be alerted that your need has been fulfilled, the need no longer exists.
    • Messaging–Offers option to send a default message when you need a ride.
  • Drinkometer—This feature can estimate your alcohol absorption over a period of time. It allows you to choose your drink from over 40 drink choices; you can also import your weight and gender to enhance that estimate, then it estimates your BAC. Simply touch “add a drink” to add to your drink count. The average rate of alcohol consumption is one drink per hour (ie. one12oz. beer, 5 oz of wine, 1.5 oz (shot) of distilled alcohol), each with approximately the same amount of alcohol 45 . On average, a person metabolizes one drink per hour 46 . This rate may vary, however, related to a variety of factors.

    If a person has been reliably using the Drinkometer, entering all of their drinks, at the end of the night when they are ready to leave, the Last Call app will ALERT them, relying on the information they have entered, they need to call a Designated Driver to drive them home, based on their alcohol consumption over this drinking period.

  • Park Pin—When you park your car, you have the option to direct the app to record your car’s physical location so that when you are ready to return to your car, you can use the GPS to guide you back to your car. The GPS feature of the app can also guide you to destination points, or guide you to deliver directions to someone seeking to find you. This feature is especially useful in an unfamiliar location, can keep you from getting lost.
  • Rewards—Some bars/pubs may offer incentives for repeated use of Last Call to summon a cab ride home vs. driving home alcohol-impaired (ie. a free beverage following its use 10x). Last Call may even consider supporting such incentive programs.
  • Worst case—Contact a DUI attorney—The app provides contact information for a local DUI attorney

How it Works:

Last Call offer users many better options, which includes a variety of support resources, so that driving impaired becomes totally unnecessary. Our goal, again, is to make drunk driving history.

Last Call is complete, national distribution began in early Spring, 2020. Again, the app will be free. Last Call will be the focus of our attention over the next 18-24 months.

We expect to distribute Last Call globally for worldwide use, but only after it has proven itself effective in the U.S. in working to end, at very least minimize drunk driving.

We have an opportunity to make history, optimally to make drunk driving history

Our ultimate goal is to end drunk driving, save lives, end unnecessary losses, needless suffering, benefit communities and society in which case We’d all WIN!

Elite Web Techs, which is owned by the founder, CEO, of Moral Solutions, Martin Fessler, generously designed and developed Last Call as a public service, for the common good, requesting nothing in return. It is this generosity, and the generosity of our sponsors and other supporters that can turn this vision into a reality, a potentially curative solution to driving impaired.

Drinking, enjoying spirits is a part of our lives, but driving impaired is a choice, it does not have to happen; no one needs to get hurt. The objective of Last Call is to re-direct behavior so that consumers of alcohol will make a better choice instead of drinking and driving, so that no one, including consumers of alcoholic beverages, suffers harm. Partying should be fun, not deadly.

We have an opportunity to make history, to make drunk driving history. If we work together, we believe that we can and will make a tremendous impact, change the world by ending, or at very least minimizing drunk driving. Ending drunk driving would save an estimated 10,500 lives or more each year, which is based on 2018 motor vehicle crash fatalities figures (US) 47 , also prevent an estimated 292,000 victims (US) from being injured in a drunk driving crash in a year 48 . Based on these figures, harm to an estimated 302,500 could be prevented, up to and including mortal injury, each year if we are able to END drunk driving. It may not happen overnight, social change is slow, but such a change would be SPECTACULAR, no small gift to society…and these figures are only for the United States. Imagine if we multiplied such a result globally…

Together we can make drunk driving history…